Public Relations Consultants 


Specialists in public relations and communications develop and implement communication and promotion strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals.


Aptitude: • Excellent Communication Skills Both Orally And In Writing, • Excellent Inter-Personal Skills, • Good It Skills, • Presentation Skills, • Initiative, • Ability To Priorities And Plan Effectively, • Awareness Of Different Media Agendas, • Creativity.

Work: Specialists in public relations and communications perform some or all of the following duties: , Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations; Gather, research and prepare communications material for internal and external audiences; Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization; Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases; Develop and organize workshops, meetings, ceremonies and other events for publicity, fund-raising and information purposes; Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions; Initiate and maintain contact with the media; Arrange interviews and news conferences; Act as spokesperson for an organization and answer written and oral inquiries; Co-ordinate special publicity events and promotions for internal and external audiences; Assist in the preparation of brochures, reports, newsletters and other material; Represent and act as an agent for talented individuals or individuals with specific occupational expertise.

Title Examples: Fundraising Consultants, Media Relations Officers, Museum Educators, Press Secretaries, Publicists

Useful Secondary School subjects: English (Communication), Computer-related courses, Social Studies, French

Degrees associated with this career: Certificate, Diploma, Bachelor, Master

Requirements: You usually need a university degree or college diploma in public relations, communications, journalism or a field related to a particular subject. , To be a public relations practitioner, you may need an APR (Accredited in Public Relations) designation. , With additional training and experience, you may move up the ranks to become a manager in public relations, fundraising or communications. , Most recent entrants have an undergraduate university degree, and almost 1 in 10 has a graduate degree.

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